You’re investing in job ads, career pages, and LinkedIn posts—but candidates keep slipping away. Why? Let’s break down the real leaks in your hiring funnel.
1. Understanding the Funnel: TOFU vs BOFU
- Top-of-Funnel (TOFU) is all about awareness and attraction.
- Bottom-of-Funnel (BOFU) focuses on selection and conversion.
- Candidates drop off at both stages—but for different reasons.
2. Common TOFU Mistakes That Repel Talent
- Unclear employer branding or value proposition.
- Weak job descriptions that don’t inspire.
- Ignoring passive candidates who are open but not actively searching.
- Failing to use targeted, multi-channel outreach.
3. BOFU Breakdown: Why Good Candidates Disappear Late
- Delayed responses and clunky interview scheduling.
- Lack of personalization or relationship-building.
- Overly long hiring processes.
- Poor offer negotiation and closing strategies.
4. Real Fixes: Boosting Funnel Efficiency at Every Stage
- TOFU: Invest in employer branding, EVP campaigns, and personalized outreach.
- BOFU: Streamline interviews, communicate consistently, and train hiring managers.
- Use recruitment tech to monitor drop-offs and automate follow-ups.
- Track funnel metrics weekly—not quarterly.
5. Mini Framework: Diagnose and Repair Your Funnel Fast
Try the 3C Model:
- Capture: How do you grab interest? (TOFU)
- Cultivate: How do you engage and qualify? (Mid-funnel)
- Convert: How do you close quickly and effectively? (BOFU)
Call-to-Action:
Is your hiring funnel leaking talent? We help businesses plug those gaps and hire better, faster. Let’s audit your funnel—connect with our expert recruiters today.
Phone : +919886395204
Email : info@skilligent.in
