Stop Selling Jobs. Start Selling Journeys
Why Your Job Posts Aren’t Working The job market has changed. Top talent isn’t just looking for a job—they’re looking for: Growth – Will this role accelerate my career? Impact – Will my work actually matter? Belonging – Will I thrive here? Yet most companies still post boring job descriptions that focus on: Responsibilities Requirements Generic perks The result? Your best candidates scroll […]
The LinkedIn Bio That Lands You Hires (Not Likes)
Most LinkedIn bios are boring, self-centered, and do nothing to attract top talent. Yours shouldn’t be. If you’re a founder, recruiter, or hiring manager, your LinkedIn profile isn’t just a resume—it’s a 24/7 hiring magnet. Here’s how to craft a bio that makes top candidates want to work with you (before you even message them). The 3 Deadly […]
Don’t Say “We’re Like Family” (Say This Instead)
It’s one of the most overused—and often misleading—phrases in employer branding. The truth? Top talent hears this and runs. Here’s why—and what to say instead to actually attract the best candidates. Why “We’re Like Family” Is a Red Flag At first glance, “family” sounds warm and inviting. But in practice, it often signals: 🚩 Unhealthy boundaries – “Family” implies overtime is […]
How to Build a Recruitment Magnet in 30 Days
Tired of begging for applicants? What if top candidates came to you—excited, pre-qualified, and ready to apply? You don’t need a Fortune 500 employer brand. You need a recruitment magnet—a system that attracts the right talent on autopilot. Here’s your 30-day blueprint: Week 1: Fix Your Foundation Day 1-3: The “Ugly Truth” Employer Brand Audit ✅ List 3 […]
Is Your Employer Brand Outdated? Let’s Fix It
The job market has changed—but has your employer brand kept up? If you’re still posting generic job ads, boasting about “free snacks,” or relying on stock photos of people laughing in meetings, your employer brand isn’t just outdated… it’s costing you top talent. Here’s how to diagnose an outdated employer brand—and how to fix it. 5 […]
Why Culture Fit Might Be Killing Innovation
The Hidden Cost of Hiring for Culture Fit Many companies pride themselves on hiring for “culture fit”—seeking candidates who align with their existing values, behaviors, and work styles. But what if this well-intentioned practice is stifling creativity, limiting diversity of thought, and ultimately killing innovation? Here’s why prioritizing culture fit might be your biggest hiring […]
3 Branding Hacks to Attract Top Candidates
Most companies post boring job ads and wonder why top candidates ignore them. The truth? Generic branding attracts generic talent. If you want exceptional people, you need to stand out. Here are 3 counterintuitive (but highly effective) employer branding strategies that make candidates want to work for you—before you even interview them. 1. The “Ugly Truth” Recruitment Strategy Why […]
How to Make Job Seekers Want You (Before You Post)
The best candidates aren’t just applying to jobs—they’re being actively recruited. If you’re waiting for top talent to find your job postings, you’re already behind. Here’s how to build demand for your roles before you even hit “Publish.” 1. Turn Employees into Brand Ambassadors Your team is your best recruiting tool. ✅ How to leverage them: 🚫 What not to […]
Your Careers Page Is Costing You Talent
Your careers page isn’t just a job listing hub—it’s the #1 factor candidates use to judge your company. Yet most are outdated, generic, and actively driving talent away. If you’re struggling to attract quality applicants, your careers page might be the culprit. Here’s what’s wrong and how to fix it. 1. The “We’re Hiring!” Black Hole ❌ Problem: A […]
Candidates Are Googling You — Here’s What They See
Your employer brand isn’t just what you say on your careers page—it’s what candidates discover when they search your company online. And they are searching. 84% of job seekers research companies before applying, and what they find can make or break their decision to hit “Submit.” Here’s what candidates see when they Google you—and how to control […]
