Are your job ads unintentionally turning great candidates away? Inclusive hiring starts with the words you use. If your goal is to build diverse, thriving teams, it’s time to rethink how you write your job descriptions.
Let’s break down how to write job ads that welcome everyone — and exclude no one.
1. Start with Inclusive Job Titles
The wrong title can alienate the right talent.
- Avoid gender-coded words like “rockstar,” “ninja,” or “guru.”
- Use clear, functional titles like “Project Manager” or “Software Engineer.”
- Real Example: Instead of “Salesman,” say “Sales Representative.”
Why it matters: Gender-coded language deters applicants who don’t identify with dominant stereotypes.
2. Use Gender-Neutral Language Throughout
Your tone speaks volumes about your culture.
- Replace “he/she” with “they.”
- Avoid gender-biased traits like “aggressive” (male-coded) or “nurturing” (female-coded).
- Use tools like Gender Decoder to scan for bias.
Mini Framework: Swap out biased adjectives for performance-focused terms — “collaborative,” “organized,” “results-driven.”
3. List Only Must-Have Qualifications
Long lists discourage underrepresented applicants.
- Limit requirements to what’s truly essential.
- Avoid unrealistic combinations (e.g., 10 years’ experience for an entry-level job).
- Real Insight: Research shows women apply only if they meet 100% of requirements — men at just 60%.
Action Tip: Separate “Required” from “Nice to Have” skills.
4. Showcase Commitment to Inclusion
Say it like you mean it — and prove it.
- Add a diversity and inclusion statement.
- Share how your company supports equity (e.g., ERGs, mentorships).
- Mention accommodations for candidates with disabilities.
Example: “We’re committed to building a diverse team and encourage applications from all backgrounds.”
5. Remove Unconscious Bias from the Process
Write for everyone — and test it.
- Use AI tools or neutral readers to flag exclusionary terms.
- Avoid asking for personal details unrelated to performance.
- Test your ad with diverse reviewers before posting.
Pro Tip: Try structured templates to ensure fairness across roles.
Call to Action:
Next time you post a job, challenge yourself: Is this ad welcoming every qualified candidate, or just a few? Audit your language, shift your focus, and watch the diversity — and quality — of your applicants grow.
Phone : +919886395204
Email : info@skilligent.in
