Your careers page isn’t just a job listing hub—it’s the #1 factor candidates use to judge your company. Yet most are outdated, generic, and actively driving talent away.
If you’re struggling to attract quality applicants, your careers page might be the culprit. Here’s what’s wrong and how to fix it.
1. The “We’re Hiring!” Black Hole
❌ Problem: A barebones page with just job titles and “Apply Now” buttons.
✅ Fix: Turn it into a talent magnet by:
- Adding an intro video (30 sec of your team culture)
- Showcasing employee stories (real quotes, not stock photos)
- Linking to your Glassdoor/Indeed ratings (transparency builds trust)
2. The “Who Actually Works Here?” Mystery
❌ Problem: Zero faces or diversity shown. Candidates wonder: “Will I fit in?”
✅ Fix:
- Photos/Videos: Show real teams (not staged diversity stock images)
- Team Spotlights: “Meet Maria, Our Lead Engineer” with her career path
- Diversity Stats: If you share them externally, prove progress
3. The “What’s In It For Me?” Blind Spot
❌ Problem: Only listing basic benefits (healthcare, 401k). Yawn.
✅ Fix: Sell your unique employee experience:
- “Free lunch on Fridays? Cool. But what about our 4-day workweeks?”
- “We don’t just offer ‘growth opportunities’—here’s how Mark got promoted in 1 year.”
4. The “Apply and Pray” Application Process
❌ Problem: No timeline, no details—just a form and silence.
✅ Fix: Set expectations:
- “3 interview rounds over 2 weeks”
- “You’ll meet the team, not just HR”
- “Hiring manager responds within 5 business days”
5. The “Why Should I Care?” Missed Opportunity
❌ Problem: Zero connection to your mission or impact.
✅ Fix: Answer:
- “How does working here actually change lives?”
- “What’s our biggest challenge this year?”
- “What do employees say about us?” (embed Glassdoor quotes)
6. Mobile Unfriendliness = Lost Candidates
❌ Problem: 58% of job seekers use mobile—but your page is desktop-only.
✅ Fix: Test on phones:
- Can they apply in 3 taps?
- Do videos/images load fast?
- Is text readable without zooming?
